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Case Study - Auto Body Shop - Texas

-Heritage Body & Frame-

The Client

  • This clients shop had been around for years. A very well known auto body shop in Texas

  • Worked with a previous agency but wasn’t getting the kind of transparency and communication that he wanted to see in an Ads Manager 
  • Started slowing down in lead volume and decided to work alongside me
  • Wanted more high-value collision repair jobs 

The Strategy

🚗 First, we restructured their ads to focus on services that actually paid well—frame repair, collision work, insurance claims.

🧰 We repositioned the shop as a certified, trusted partner for serious repairs—not a walk-in quick-fix shop.

📸 We also showcased “before and after” photos through ad extensions and their website for social proof.

📍 We geo-targeted the local area around dealerships, tow yards, and neighborhoods with high car ownership.

📞 Added direct call options for people dealing with accidents and needing urgent repairs.

The Results

✅ Doubled their average repair ticket in 3 months—shifting from small cosmetic work to major insurance-approved jobs

✅ Phone call inquiries increased by 190%, with better call-to-booking conversion

✅ Created a direct pipeline for brand-based collision work, increasing job quality and revenue

✅ Revenue was high enough to invest in a second paint bay and speed up delivery time

✅ They now prioritize only the highest value jobs—no more racing to the bottom on pricing

Client Testimonial

Working with Pano was a total game-changer for my business. Within weeks, the leads started pouring in—and not just random clicks, but actual calls and messages from people ready to book. I’ve worked with other agencies before, who didn’t give me the transparency and dedication Pano did. Great to work with.

J.H

Owner

Testimonials ❤️

Happy clients say

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