HVAC | Dekka Marketing

Client Spotlight - HVAC Company, IN

How My Tailored Google Ads Strategy Grew

My Clients Revenue 67%

The Client

A medium-sized HVAC company offering repairs, installs, and seasonal maintenance.
Main goal: Book more high-value jobs. Clients eventually wants to sell the business and grow their revenue to $1.8 million this year
Relying on word-of-mouth meant unpredictable slow periods.
Faced pressure from low-cost competitors and big home service chains.
Worked with a previous agency and did not see the results he was looking for.

The Strategy

Positioned the client as a trusted local expert, not just another option.
Highlighted professional, timely service and peace-of-mind maintenance.
Focused on building consistent monthly inquiries for installs and tune-ups.
Campaigns tailored to peak seasons and optimized for lead confidence.
Outcome: More reliable income, fewer seasonal slumps, and a stronger brand presence.

The Results

✅ Increased call volume by 210% within 90 days

✅ Cut low-quality clicks in half and improved lead quality

✅ Gave the client peace of mind to expand their crew

Client Testimonial

Working with Pano was a total game-changer for my business. Within weeks, the leads started pouring in—and not just random clicks, but actual calls and messages from people ready to book. It got to the point where I had to pause the ads for a week because I was completely booked out with jobs. I’ve worked with other marketers before, but no one delivered results like this.

Sebastian Carter

Owner