Client Spotlight - Plumbing Company, NJ

How I Helped a New Jersey Plumber Grow

Scale His Business

The Client

A local plumbing business operating in a highly competitive metro area.
Main goal: Have books jobs coming in so that he hire more plumbers under him to focus on operations
Struggled with unreliable leads from word-of-mouth , yelp and other sources
Competing with franchises and large outfits with bigger marketing budgets.
Wasting money on sources that did not turn into real paying customers.
Needed a way to consistently attract serious homeowners ready to book.

The Strategy

Developed a local-first campaign focused on urgency-based search behavior.
Highlighted the business’s fast response times and emergency expertise.
Positioning emphasized licensed service, no-hassle quotes, and 24/7 reliability.
Ensured mobile-friendly pages that made it easy to call or book on the spot.
Outcome: A more predictable lead flow and steady week-over-week growth.

The Results

✅ Doubled the number of weekly service calls in 60 days

✅ Saw a significant increase in local phone inquiries from serious customers

✅ Lead quality improved—fewer “price shoppers,” more ready-to-book homeowners

✅ Achieved profitable ROI without needing to outspend the competition

✅ Built confidence to reinvest into ads monthly based on consistent growth

✅ Reached capacity during peak plumbing months and expanded service team

Client Testimonial

Working with Pano was a total game-changer for my business. Within weeks, the leads started pouring in—and not just random clicks, but actual calls and messages from people ready to book. It got to the point where I had to pause the ads for a week because I was completely booked out with jobs. I’ve worked with other marketers before, but no one delivered results like this.

Sebastian Carter

Owner