Client Spotlight - Power Washer, CA
How I Helped a California Power Washer Grow
in Revenue and Leads Using a Tailored Google Ads Strategy
The Client
A professional power washing service operating in a highly competitive local market in California.
Main goal: Generate more leads to grow the business.
Wanted to attract quality leads, not just traffic—homeowners and property managers who were ready to book.
Was wasting ad spend on broad or irrelevant clicks with little return.
Faced stiff competition from dozens of similar local service providers.
Needed a way to stand out online and turn ad clicks into paying customers.
The Strategy
Identified high-intent service areas and customer profiles most likely to convert.
Built tightly themed search campaigns with a focus on specific services and locations.
Used negative keywords to filter out low-quality traffic.
Crafted ad copy that highlighted the client’s strengths:
5-star service
Fast turnaround
Local expertise
Ensured landing pages were optimized for mobile with strong CTAs.
Continuously monitored performance and adjusted campaigns for quality traffic only.
Outcome: A more consistent lead pipeline, better lead quality, and increased confidence to reinvest in Google Ads.
The Results
✅ Saw a significant increase in lead volume, with inquiries coming from the right type of customers.
✅ Leads were more qualified, resulting in better close rates and less time wasted on cold or low-quality prospects.
✅ The client began receiving consistent bookings from homeowners and property managers.
✅ Reduced ad waste by eliminating irrelevant clicks and low-converting search terms.
✅ Built a stronger online presence, standing out in a crowded local market.
✅ Created a repeatable and scalable ads system the client could continue investing in confidently.
✅ Client reported a noticeable shift in business growth, directly tied to the improved advertising strate
Client Testimonial
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