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Case Study — General Contractor

GENERAL CONTRACTOR — ANAHEIM, CA

+137%
Lead Increase
6.6x
Return on Ad Spend
45
Days to Results
$6,200
Budget

THE CHALLENGE

General contractor was looking to run Google Ads with us. The owner was familiar of the power of Google Ads and wanted a piece of the pie.

We wanted to target high income people for larger home remodels instead of small renovations.

We needed a strategy that would put him business infront of high income homeowners from day one.

tHE sTRATEGY

🧠
Built the Google Ads account from scratch with a structure designed specifically around high-intent renovation and construction searches.
💰
Applied demographic targeting to focus spend on higher-income households.
📋
Continuously cleaned up search terms and refined keywords to cut out low-quality traffic
✅
Optimized the campaign for both form submissions and phone calls
The Results

THE RESULTS

Secured a $50,000 job within the first 3 months a major win for a brand new business

Demographic targeting delivered quality over quantity connecting with higher-income homeowners looking for serious work

Clean, well-optimized account from the start no wasted budget

Consistent improvement in business growth directly tied to our Google Ads strategy

"Great to work with , good communicator, got us some good jobs."

— Saman, Co-Owner & General Contractor

★★★★★

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