THE CHALLENGE
A small HVAC company out of Troy, Ohio was looking to start running Google Ads with us on a small budget.
They had never run Google Ads before, so the account was built from scratch.
Leads were slow at the beggining, but we stayed communicative, kept the client infromed and kept optimizing. We wanted a long-term consistent lead generator for our client.
tHE sTRATEGY
THE RESULTS
Consistency and ongoing optimization turned a tough market into a reliable lead source
Expanded into surrounding cities
Cost per lead landed around $120 solid numbers for HVAC by any standard
Client stayed the course and was happy they did open communication through the hard stretch made all the difference
"I enjoyed workign with Pano. Was skeptical at first but he's easy to talk to and really helped us scale the business, would recommend him"
— John H, Business Owner
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