← Back to Portfolio
Paving Company Toronto ON

Case Study — Paving Company

Paving Company — Toronto, Ontario

From inconsistent word-of-mouth to a fully booked schedule — in 60 days.

+300%
Lead Increase
$7,000
Budget
21
Days to Results
$77
Cost Per Lead

THE CHALLENGE

A paving company with a solid reputation had built their business almost entirely on referrals and repeat clients.

They had no active digital presence and were missing out on potential customers searching for asphalt and interlock work. Without a steady inbound pipeline, keeping the team consistently busy with higher-revenue jobs was a constant challenge.

They needed a scalable way to attract new clients beyond their existing network — specifically larger, more profitable jobs that would fill the calendar and justify growing the business.

tHE sTRATEGY

Built Google Ads and Microsoft Ads accounts from scratch, high intent searches across the GTA.
Started with tightly focused geographic targeting in higher-income areas to prioritize larger, higher-revenue jobs from day one.
Leveraged the client's existing landing page and optimized campaign structure to capture high-intent traffic efficiently.
Expanded targeting and increased budget incrementally as results validated the strategy and the client's confidence grew.
The Results

THE RESULTS

90 leads generated in a single month driven by a strategy built around real-time buyer intent

Consistent inbound pipeline replacing near-total reliance on referrals and word of mouth

Higher-revenue jobs secured from homeowners and property owners in targeted high-income areas

Client scaled budget with confidence based on predictable, repeatable lead flow

"Never did Google Ads before.Pano was great to work with, leads started coming in pretty consistently, we hit 90 leads in one month. Overall great experience, good to work with.

— Julian, Owner & Operator

★★★★★

WANT RESULTS LIKE THIS?

Book a free strategy call. I'll show you exactly what I'd do for your business — no pressure, no pitch.

Book A Free Strategy Call →