Case Study — Plumbing Company
Plumbing Company — Bergen County, NJ
THE CHALLENGE
A New Jersey plumbing company, operating in a highly competitive area, was looking to run Google Ads to scale and grow the business.
They had tried Google Ads themselves, spending $4,000 with nothing to show.They struggled to get leads while competing with the bigger franchises with bigger budgets.
They needed someone who knew the plumbing industry and a Google Ads expert to consistenly attract serious homeowners ready to book.
tHE sTRATEGY
THE RESULTS
6 qualified leads came in within the first 2 weeks — more than their entire previous Google Ads history combined
Significant increase in local phone inquiries from serious customers by end of month one, with more quotes pending
Lead quality improved — fewer price shoppers and more ready-to-book homeowners reaching out
Achieved profitable ROI without needing to overspend or outspend the competition
Built confidence to reinvest into Google Ads monthly based on consistent, predictable growth
"Total game-changer. Pano's Google Ads strategy brought in so much business that we reached max capacity and had to pause our campaigns. Highly recommended!"
— Nolan, Head Plumber & Owner
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