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Case Study — Plumbing Company

Plumbing Company — Bergen County, NJ

+240%
Lead Increase
4.1x
Return on Ad Spend
$5,300
Budget

THE CHALLENGE

A New Jersey plumbing company, operating in a highly competitive area, was looking to run Google Ads to scale and grow the business.

They had tried Google Ads themselves, spending $4,000 with nothing to show.They struggled to get leads while competing with the bigger franchises with bigger budgets.

They needed someone who knew the plumbing industry and a Google Ads expert to consistenly attract serious homeowners ready to book.

tHE sTRATEGY

📍
Developed a local-first campaign focused on urgency-based search behavior.
🔧
Highlighted the business’s fast response times and emergency expertise.
🎯
Ensured mobile-friendly pages that made it easy to call or book on the spot.
💧
Positioning emphasized licensed service, no-hassle quotes, and 24/7 reliability.
The Results

THE RESULTS

6 qualified leads came in within the first 2 weeks — more than their entire previous Google Ads history combined

Significant increase in local phone inquiries from serious customers by end of month one, with more quotes pending

Lead quality improved — fewer price shoppers and more ready-to-book homeowners reaching out

Achieved profitable ROI without needing to overspend or outspend the competition

Built confidence to reinvest into Google Ads monthly based on consistent, predictable growth

"Total game-changer. Pano's Google Ads strategy brought in so much business that we reached max capacity and had to pause our campaigns. Highly recommended!"

— Nolan, Head Plumber & Owner

★★★★★

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