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Case Study — Power Washer

Power Washing Company — Los Angeles, CA

From inconsistent word-of-mouth to a fully booked schedule — in 60 days.

+200%
Lead Increase
$55
Cost Per Lead
60
Days to Results
$3,000
Budget

THE CHALLENGE

A California-based power washing company operating in a highly competitive local market needed a more reliable way to generate leads.

They had been running Google Ads but were attracting low-quality traffic — clicks that didn't turn into real jobs. Budget was being wasted on broad, irrelevant searches, and inquiries lacked buying intent.

With dozens of similar providers in the area, standing out was difficult. They needed a strategy that would consistently attract homeowners and property managers ready to book, not just browse.

tHE sTRATEGY

✅
Built campaigns around high-intent service areas and customer profiles to ensure every click had a real chance of converting.
✅
Shifting focus to high-value services. Identified which services drove the most revenue and reallocated budget toward them.
✅
Negative keyword filtering. Blocked low-quality traffic from day one, keeping spend focused on buyers, not browsers.
✅
Continuously monitored performance and adjusted campaigns for quality traffic only.
The Results

THE RESULTS

Significant increase in lead volume with inquiries coming from the right type of customers.

Began receiving consistent bookings from homeowners and property managers.

Reduced ad waste by eliminating irrelevant clicks and low-converting search terms.

Achieved profitable ROI without needing to overspend or outspend the competition

"I'd tried Google Ads before and it did nothing for me. I was skeptical going in, but the results were strong. Pano kept communication simple and straightforward the whole way through. Great guy to work with!"

— Chris, Owner

★★★★★

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