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Case Study — Therapist

THERAPIST — ONTARIO, CANADA

From inconsistent word-of-mouth to a fully booked schedule — in 60 days.

+145%
Lead Increase
3x
Call Volume
15
Days to Results
$2,300
Budget

THE CHALLENGE

A newly opened therapy practice in Northern Ontario needed to generate clients from scratch.

With a brand new website, no referral network, and no existing online presence, there was no consistent source of inbound inquiries. On top of that, budget constraints meant they couldn’t rely on high ad spend to brute-force results.

In a space where trust is everything, the challenge wasn’t just visibility — it was attracting the right people: individuals actively seeking help and ready to take the first step, not casual browsers.

tHE sTRATEGY

🧠
We focused on building a system that prioritized trust, intent, and ease of action.
📍
Structured campaigns to attract people actively looking for support, not general information seekers
🎯
Used intentional messaging to pre-qualify inquiries, reducing time spent on uncommitted or low-fit prospects
Maintained a consistent optimization loop to ensure budget was spent only on quality traffic and meaningful conversions
The Results

THE RESULTS

Steady increase in qualified inquiries from individuals seeking therapy

Consistent discovery calls and client bookings even with a controlled budget

Established a visible online presence in a competitive local market

Consistent improvement in business growth directly tied to our Google Ads strategy

"I went from NOTHING to fully booked. Working with Pano has been a treat. We saw consistent improvement in patient bookings, which was a pleasant suprise after working with another agency. Unlike before, we always know what was going on, Pano made sure to keep us in the loop with everything going on in the accoount."

— Kris, Founder & Clinical Director

★★★★★

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