GOOGLE ADS FOR LANDSCAPERS.
I run Google Ads for landscaping and lawn care companies across Canada and the US, so every campaign is built for design-build projects and maintenance contracts that fill the season.
MOST LANDSCAPING ACCOUNTS PAY FOR PLANT SHOPPERS.
Landscaping searches are full of garden centres and DIY ideas, as well as people looking for the cheapest lawn cut in town.
Get a free auditPaying for ideas and DIY searches
Clicks from "backyard ideas" and mulch, as well as garden centre searches.
Lawn cuts crowding out big projects
A single mow costs about the same per click as a full backyard build.
Waking up in April
Big projects get booked in late winter, so starting ads in spring means a half-empty season.
Paying for the wrong neighbourhoods
Some areas book big projects, while others only want the cheapest mow in town.
BUILT FOR BIG PROJECTS AND STEADY CONTRACTS.
Good Google Ads for landscapers split project work from maintenance, so both get the budget they deserve.
Design-build projects
Backyard builds and interlock patios, so ads are built around your portfolio.
Maintenance contracts
Weekly lawn care and seasonal cleanups are sold as contracts instead of one-off cuts.
Targeting by neighbourhood
Budget leans toward the areas that book bigger projects, so every click is worth more.
Booking ahead of the season
Ads start in late winter, when homeowners plan spring projects and click costs are lower.
THE SEARCHES THAT BOOK JOBS, AND THE ONES THAT DON'T.
In fact, most landscaping budgets are won or lost here. That's why I sort searches before a dollar is spent.
Bid on8
Homeowners ready to hire, so these get the most budget.
landscaping company near me landscape design and build backyard landscaping contractor landscapers near me lawn care service commercial landscaping sod installation spring cleanup service
Watch closely4
Price shoppers, so they get lower bids.
landscaping cost cheap landscapers lawn mowing prices landscaping quote
Block7
Never going to hire you, so they're blocked.
backyard ideas diy mulch for sale garden centre sod for sale lawn mower landscaping jobs
BOOK THE SEASON BEFORE IT STARTS.
Each service peaks at a different time. So the account moves budget to what homeowners are booking right now.
SELL THE SEASON, NOT JUST THE CUT.
A one-off job pays once, while a maintenance contract pays every week, all season.
One visit, then gone
You pay to win the customer, do the job, and start from zero next week.
Every week, April to October
The same ad click turns into weekly revenue that keeps your crews busy all season.
GOOGLE OR BING? MOST LANDSCAPERS SHOULD RUN BOTH.
Google gets most of the searches, but plenty of homeowners still use Bing. That's why running both is cheap extra reach.
Google Ads (Search)
Most searches · full control- Shows up when homeowners search "landscaping company near me"
- Separate budgets for projects and maintenance
- Your own pages, as well as portfolio and offers
Microsoft Ads (Bing)
Less competition · often cheaper clicks- Also reaches homeowners on Bing and partner sites
- Often lower click costs, because fewer competitors bid there
- Built from your Google campaigns, so it's quick to launch
What about Local Services Ads? Landscaping availability for LSA varies by country and city, so I check yours first. More in my Local Services Ads guide.
6 SIGNS YOUR LANDSCAPING ADS ARE BUILT RIGHT.
Be honest when you go through these, because most landscaping accounts miss at least a few.
Your tracking counts booked projects and contracts, not just form fills
Otherwise Google chases cheap clicks instead of real work.
Projects and maintenance have separate campaigns
Otherwise cheap lawn cuts eat the project budget.
Ideas, DIY and garden centre searches are blocked
That's because each of those clicks is someone shopping, not hiring.
Your ads start before spring
That's because big projects are booked in late winter.
Clicks land on a page with your best project photos
After all, landscaping is sold on what people can see.
Your budget leans toward your best neighbourhoods
That's because not every area books the same size of project.
GOOGLE ADS FOR LANDSCAPERS: YOUR QUESTIONS.
It depends on your market, as well as the season and whether you want more projects or contracts. The budget needs to bring in steady leads so Google can learn what works. Then I'll give you a real number for your area on the strategy call.
Late winter, because homeowners plan spring projects early. As a result, early ads fill your calendar at lower click costs.
In some areas. Availability for landscaping varies by country and city, so it's worth checking yours. Either way, Google Ads still does most of the heavy lifting.
Usually, yes. Google Ads for landscapers tend to pay off because one design-build project or a full-season contract is often worth thousands of dollars. Every market is different, so results vary.
Give design-build its own campaign and budget, focus on the neighbourhoods that book bigger jobs, and send clicks to a page with your best project photos.
No, because it's month-to-month. You also own your Google Ads account and all the data in it, even if you leave.
8 case studies across Canada and the US, so you can see real results before we talk.
Results from past clients. Because every market is different, results vary.
READY FOR MORE LANDSCAPING PROJECTS?
Tell me about your business, and then I'll get back to you within one business day.