GOOGLE ADS FOR PEST CONTROL COMPANIES.
I run Google Ads for pest control companies across Canada and the US, so every campaign is built for urgent calls today and recurring plans that pay all year.
MOST PEST CONTROL ACCOUNTS PAY FOR THE WRONG CALLS.
Pest searches are full of DIY fixes and store-bought traps, as well as one-time bargain hunters. Here's where the budget usually leaks.
Get a free auditPaying for DIY and product searches
Clicks from "how to get rid of ants" and traps, as well as big-box store searches.
One-time jobs crowding out plans
A single wasp nest visit costs about the same per click as a year-round plan.
The same ads all year
Pests are seasonal, so ads should be too. Otherwise you end up running wasp ads in January.
Missed calls going to competitors
Pest calls are urgent, so if nobody answers, they call the next ad on the page.
BUILT FOR THE CALL TODAY AND THE PLAN THAT FOLLOWS.
Good Google Ads for pest control win the urgent call, then turn that customer into a recurring plan.
Urgent pest campaigns
Call-focused ads for same-day problems, scheduled for when your techs can actually go out.
Recurring plan campaigns
Separate ads and pages sell quarterly and annual plans, because that's where the real profit is.
Local Services Ads
Pest control is one of the categories LSA covers. You pay per lead, sit at the top of the page, and I dispute the bad ones.
Budgets that follow the pests
Spend moves to whatever people are fighting that month, for example ants in spring and mice in fall.
THE SEARCHES THAT BOOK JOBS, AND THE ONES THAT DON'T.
In fact, most pest control budgets are won or lost here. That's why I sort searches before a dollar is spent.
Bid on8
People with a pest problem who want it gone, so these get the most budget.
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Watch closely4
Price shoppers, so they get lower bids.
pest control cost cheap exterminator exterminator prices pest control quote
Block7
Never going to hire you, so they're blocked.
how to get rid of diy traps bug spray home depot pest control jobs pest control course
EVERY MONTH HAS A DIFFERENT PEST.
Searches follow the bugs. So the account moves budget to whatever people are fighting right now.
SELL THE PLAN, NOT JUST THE VISIT.
A one-time call pays once, while a plan pays every quarter. So the account is built to win both, then grow the second.
One visit, then gone
You pay to win the customer, do the job, and start from zero next month.
Four visits a year, every year
The same ad click turns into repeat revenue that keeps your schedule full in slow months.
LSA OR GOOGLE ADS? MOST PEST COMPANIES NEED BOTH.
They show up in different spots and charge in different ways, so together they cover the whole page.
Local Services Ads
Pay per lead · Google Verified badge- The very top of the page for "exterminator near me"
- You pay for leads instead of clicks
- Ranks on reviews, as well as how fast you answer
Google Ads (Search)
Pay per click · full control- Target exact pests as well as services
- Sell recurring plans with your own pages
- Scales further than LSA can in your area
Good to know: pest control is generally eligible for LSA in both Canada and the US. Full comparison: Google Ads vs Local Services Ads.
6 SIGNS YOUR PEST CONTROL ADS ARE BUILT RIGHT.
Be honest when you go through these. Most pest control accounts miss at least a few.
Your tracking counts booked jobs and new plans, not just calls
Otherwise Google can't tell a plan sign-up from a wrong number.
Urgent jobs and recurring plans have separate campaigns
Otherwise one-off bargain calls eat the plan budget.
DIY, product and job searches are blocked
That's because each of those clicks is someone buying a trap, not hiring you.
Your ads change with the seasons
Otherwise, wasp ads in winter are money spent on nobody.
Every call gets answered or called back fast
Otherwise, missed urgent calls go straight to the next company.
Clicks land on a page that sells your plans
That's because a homepage rarely turns a one-time caller into a plan customer.
GOOGLE ADS FOR PEST CONTROL: YOUR QUESTIONS.
It depends on your market, as well as the season and how much you want to grow plans. The budget needs to bring in steady calls so Google can learn what works. Then I'll give you a real number for your area on the strategy call.
Yes, because pest control is generally eligible for Local Services Ads in both Canada and the US. As a result, most companies run LSA and Google Ads together.
Yes, because rodent searches usually climb in fall and winter. So the budget shifts to rodents and plans instead of switching off.
Usually, yes, because a customer who joins a recurring plan pays you again and again. Google Ads for pest control work best when the account is built to turn urgent callers into plan customers. Every market is different, so results vary.
Give plans their own campaigns and landing pages, mention them in every ad, and follow up with one-time customers. After all, a plan customer is usually worth far more than a single visit.
No, because it's month-to-month. You also own your Google Ads account and all the data in it, even if you leave.
8 case studies across Canada and the US, so you can see real results before we talk.
Results from past clients. Because every market is different, results vary.
READY FOR MORE PEST CONTROL CUSTOMERS?
Tell me about your business, and then I'll get back to you within one business day.