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Autobody shop in North Austin, Texas
Case Study · Autobody Shop

HOW A NORTH AUSTIN AUTOBODY SHOP GOT 312% MORE LEADS.

From bleeding money on a self-run account to steady calls for high-value collision and frame repair jobs.

+312%Lead increase
15.6%Conversion rate
$31.50Cost per lead
14Days to results
01

THE CHALLENGE

A well-established autobody shop in Texas came to me looking to run Google Ads. They'd worked with an agency before, but poor communication and zero transparency pushed them to leave.

They tried running the account themselves and quickly found they were bleeding money with nothing to show for it. They needed someone to make every dollar count — and actually keep them in the loop.

No communicationPrevious agency left them in the dark.
Wasted spendSelf-run account burning budget.
No real resultsClicks, but few calls for real jobs.
02

THE STRATEGY

Stop paying for low-value clicks. Point every dollar at the jobs that actually make the shop money.

01
Restructured around high-value jobs

Campaigns rebuilt to focus on frame repair, collision work and insurance claim jobs.

02
Repositioned as the trusted choice

Ads and messaging framed the shop as a certified, trusted partner for serious repairs.

03
Tightened geo-targeting

A small radius around each shop, so ads only reached drivers who'd actually come in.

04
Before & after social proof

Real repair photos added to ad image assets and the website to build instant trust.

03

THE RESULTS

  • +312% more leads — with results showing in the first 14 days.
  • Consistent calls for high-value jobs — collision, frame and insurance work.
  • 15–20% landing page conversion rate after optimization.
  • Profitable ROI without needing to overspend.
Monthly Leads4.1x
1x
4.1x
BeforeWith DEKKA
04

IN THEIR WORDS

"S.J here. Pano was great to work with. Had a bad experience with my last agency, and needed help with my ads. I think within a week or so business started picking up. Solid guy, knows what he's doing, would recommend."
SJ
S.JOwner & Operations Manager

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