HOW AN ANAHEIM CONTRACTOR LANDED A $50,000 JOB.
A brand-new contracting business, built from scratch to win larger remodels from higher-income homeowners.
THE CHALLENGE
A newly launched general contractor in Anaheim came to me wanting to run Google Ads. The owner knew how powerful Google Ads could be and wanted his piece of the pie.
But he didn't want small fix-it jobs. The goal was larger home remodels from higher-income homeowners — which meant getting in front of the right people from day one.
THE STRATEGY
Skip the small jobs. Put every dollar in front of homeowners planning serious remodels.
A structure designed specifically around high-intent renovation and construction searches.
Demographic targeting focused spend on homeowners with budgets for larger projects.
Ongoing keyword refinement and negatives to cut out low-quality traffic.
Campaigns set up to drive and track both phone calls and form submissions.
THE RESULTS
- Secured a $50,000 job in the first 3 months — a major win for a brand-new business.
- Quality over quantity — reaching higher-income homeowners ready for serious work.
- Clean, well-optimized account from day one — no wasted budget.
- Consistent business growth tied directly to the Google Ads strategy.
IN THEIR WORDS
"Great to work with, good communicator, got us some good jobs."
WANT RESULTS LIKE THIS?
Book a free strategy call. I'll show you exactly what I'd do for your business — no pressure, no pitch.