HOW A CINCINNATI FENCE COMPANY GENERATED 162 LEADS IN 3 MONTHS.
From seasonal guesswork to a steady stream of installation-ready leads, held through the entire spring season.
THE CHALLENGE
A Cincinnati fence installation and repair company needed to smooth out the seasonal spikes and dead zones that come with outdoor home improvement work, instead of scrambling for leads every spring.
Their traffic mixed homeowners ready to book an install with people searching DIY repair tips, material prices and one-off patch jobs — searches that rarely turn into a signed estimate. On top of that, big-box home stores and local competitors were bidding on the same core terms, making clicks expensive without sharper targeting.
THE STRATEGY
Only pay for homeowners ready for an estimate, and keep it steady all season.
Campaigns focused on installation and estimate searches, not DIY or pricing research.
Spend shifted toward the fence types and job sizes with the strongest return, based on real quote data.
DIY, material-only and out-of-area searches cut from day one.
Kept spend on quality traffic through the spring surge as competitor bidding shifted.
THE RESULTS
- 162 tracked leads in 3 months — sustained through the full spring installation season.
- $42.27 per lead on higher-ticket installs, where one closed job covers the cost many times over.
- 570 clicks from 13,665 impressions — a healthy click-through rate, with ads matching real buyer intent.
- Performance held steady all season instead of tapering off after the spring surge.
28.4% of clicks turned into a lead.
VERIFIED PERFORMANCE
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