HOW A SMALL-MARKET HVAC COMPANY GREW LEADS 240%.
A first-time Google Ads account in Troy, Ohio, turned into a reliable lead source through consistency and constant optimization.
THE CHALLENGE
A small HVAC company in Troy, Ohio came to me wanting to start Google Ads on a small budget. They'd never run Google Ads before, so the account was built from scratch.
Leads were slow at first. Instead of going quiet, I kept the client informed every step of the way and kept optimizing. The goal was a consistent, long-term lead source, not a quick spike.
THE STRATEGY
Win the local market first, then expand. Stay patient, stay in touch, keep optimizing.
Account built from scratch and structured around the search volume that existed locally.
Tightened the account so the budget only went to people needing HVAC work.
Showed up more often, with sharper messaging to attract the right customers.
Once Troy was producing, pushed into nearby cities to keep the pipeline growing.
THE RESULTS
- A tough market turned into a reliable lead source — through consistency and ongoing optimization.
- Expanded into surrounding cities — opening up more volume as results came in.
- Cost per lead around $120 — solid numbers for HVAC by any standard.
- The client stayed the course — and was glad they did. Open communication through the slow start made the difference.
IN THEIR WORDS
"I enjoyed working with Pano. Was skeptical at first but he's easy to talk to and really helped us scale the business, would recommend him."
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