HOW A TORONTO PAVING COMPANY HIT 90 LEADS IN ONE MONTH.
From inconsistent word-of-mouth to a fully booked schedule — in 60 days.
THE CHALLENGE
A paving company with a solid reputation had built their business almost entirely on referrals and repeat clients. With no active digital presence, they were missing everyone searching for asphalt and interlock work.
Without a steady inbound pipeline, keeping the crew busy with higher-revenue jobs was a constant challenge. They needed a scalable way to reach new clients beyond their network — specifically the larger, more profitable jobs that fill a calendar.
THE STRATEGY
Start tight in high-income areas, prove it works, then scale with confidence.
Both accounts built from scratch around high-intent paving searches across the GTA.
Tight geo-targeting to prioritize larger, higher-revenue jobs from day one.
Leveraged the existing landing page with a clean campaign structure built to convert.
Expanded targeting and raised budget step by step as the client's confidence grew.
THE RESULTS
- 90 leads in a single month — driven by a strategy built around real buyer intent.
- A consistent inbound pipeline — replacing near-total reliance on referrals.
- Higher-revenue jobs secured — from homeowners and property owners in high-income areas.
- Budget scaled with confidence — backed by predictable, repeatable lead flow.
IN THEIR WORDS
"Never did Google Ads before. Pano was great to work with, leads started coming in pretty consistently, we hit 90 leads in one month. Overall great experience, good to work with."
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